let’s build your guest’s custom formula_
step 1 of 4_
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this is where it starts. choose the styling base that shaped your guest’s look today.
from there, we customise: care, support, performance, and fragrance. all in under 60 seconds.
ready? let’s go_
(if you used two products, simply complete this process twice)
step 1_select the dm lab styling product you are customising for your guest_
prime_
priming mist_
prime_ is your all in one prep mist. hydrating, detangling, and protecting in one spray.
infused with hyaluronic acid and vegan peptides for slip, strength, and heat defence, plus botanical extracts to support repair and shield against humidity and UV.
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ready to be customised by you for your guest.
bb_
bb leave-in treatment_
bb_ repairs and strengthens while you style. powered by hydrolysed pea protein, amino acids, and UV + heat protection.
batana oil, quinoa, avocado, and kakadu plum deliver smoothing, shine, and deep nourishment, can be used wet or dry.
ready to be customised by you for your guest.
fat _
volume & thickening mist_
fat_ builds volume and bounce by strengthening fibres and boosting elasticity. the ultimate base for thicker, fuller blowouts.
with UV + heat protection and anti-frizz control, fat_ delivers soft slip, fat grip, and a memory-hold finish powered by lysine, keratin, urea, and pea protein.
ready to be customised by you for your guest.
blow_
plumping blowout custard_
blow_ boosts density from root to tip. building plumpness, fullness, and styling control.
hydrolysed wheat protein, nori extract, and cationic monomers wrap each strand in body, elasticity, and anti-frizz hold.
black currant extract adds antioxidant power to strengthen fibres and support scalp health.
ready to be customised by you for your guest.
kink_
wave, curl & coil lotion_
kink_ is made for 2b to 4c textures. hydrating, defining, and plumping curls, coils, and waves.
powered by glycerin, hyaluronic acid, and urea for deep hydration and definition, with onion extract and amino acids for strength and bounce.
cucumber, pea protein, and nori extract deliver anti-frizz, density, and repair.
ready to be customised by you for your guest.
dirty _
next day texture spray_
dirty_ builds natural texture, volume, and movement. ideal for undone blowouts, diffused curls, or wash-and-wear styles.
nori extract delivers matte texture, while lilly pilly and amino acids smooth, repair, and fight frizz.
chamomile, aloe, and quandong support elasticity and overall hair health.
ready to be customised by you for your guest.